Ways to make corporate travel more productive
What is a corporate
traveler?
Corporate travelers are business people who travel on company business. Usually they are executives or upper-level managers in a company. Corporate travelers are even employees of a third party (such as a vendor) who work on a project for a client and are reimbursed for their expenses (including travel).People who work for big companies, but live somewhere else. Corporate travelers are often far away from their home offices. Corporate travelers travel all over the world. Sometimes they are assigned to a certain country or region for long periods of time. Others might travel for a couple of weeks or a month or two, and then be sent back home again.
Reasons why a corporate traveler chooses a particular hotel
A corporate traveler may choose a particular hotel for many reasons: price; location; the hotel’s amenities; and most importantly, the overall service he receives from the front desk agent. But there is one reason the front desk agent gives him which usually makes the difference between choosing the hotel and deciding against it. And that reason is: "Will they remember me? Corporate travelers are usually business people who travel for work. They often work long hours and have little time to enjoy themselves away from their desks. They have to be well prepared for every meeting and presentation. They must be able to access information at the speed of light. They are often expected to entertain clients and attend social functions. They need to be well rested and ready to go whenever their work calls.
The importance of a corporate traveler's opinion
Corporate travelers are usually business people who travel for work. They often work long hours and have little time to enjoy themselves away from their desks. They have to be well prepared for every meeting and presentation. They must be able to access information at the speed of light. They are often expected to entertain clients and attend social functions. They need to be well rested and ready to go whenever their work calls. Corporate travelers are business people who travel on company business. Usually they are executives or upper-level managers in a company. Sometimes they are even employees of a third party (such as a vendor) who work on a project for a client and are reimbursed for their expenses (including travel).
How a corporate traveler can help a hotel improve its image
Hotels are under a lot of pressure these days. Competition is fierce. They must provide excellent service, attract high-profile guests, and make their rooms and facilities seem fresh and new. Many hotels have outsourced their direct mail to an advertising agency. But this is a mistake. You see, many agencies have neither the creative nor the organizational ability to pull off a successful direct mail campaign. That's why many hoteliers turn back to their corporate travelers for help.
Hotels hate the fact that people write off their establishments as "corporate hotels". People think of a hotel as a place to sleep, not as an office building. And so, when a person in the business traveler category stays at a hotel, he or she is much more apt to stay at a "personally-managed" hotel. Which means that, instead of the hotel being described as "chain", or "franchised", or "yuppified", the guest now thinks of it as "personalized". Which is just what the hotel wants to be thought of? A place where individuals can truly get "personally-touched-by-human-hands".
Hotels hate the fact that people write off their establishments as "corporate hotels". People think of a hotel as a place to sleep, not as an office building. And so, when a person in the business traveler category stays at a hotel, he or she is much more apt to stay at a "personally-managed" hotel. Which means that, instead of the hotel being described as "chain", or "franchised", or "yuppified", the guest now thinks of it as "personalized". Which is just what the hotel wants to be thought of. A place where individuals can truly get "personally-touched-by-human-hands".
How Corporate Travelers are importance for us?
Travel agents specialize in making travel arrangements for individuals or small groups. They can book everything from airfare and cars to hotel reservations and tours. Corporations often send their executives and employees on trips to help them learn about and appreciate different cultures. These trips can be very beneficial to the executives and employees as well as the company that sponsors them.
Conclusion
Corporate Travelers Are An Elite Group Of People Who Want To Have All The Conveniences Of Home Without The Expense. They Want To Be Able To Work Any Time, Any Where, And Any Number Of Days Without Punctuality Or Adherence To A Schedule. As a marketer, if you don't reach out to this group of people, you are truly missing the boat.
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